This Morning, while the sports couple were drinking coffee and watching continuous loops of Sportscenter, we saw one of the most compelling commercials we have viewed in a substantial chunk of time, this one for Dick's Sporting Goods. The link isn't available, but check out this story for more information. I wouldn't recommend searching for Rudy and "Dick's" in your search engine. Youtube will give you give you a scare or penis envy.
Apparently this commercial signifies a new advertising campaign for Dick's Sporting Goods, and there are a few reasons that we think it is superior in the advertising realm. First of all, it starts with the music from Rudy, one the greatest feel-good sports movies of all time. It motivates the underdog in all of us (Mike actually watches it on a weekly basis and demands that neighbors put him on their shoulders). This classic piece of cinema hits home for Irish Catholics who all want Notre Dame football to be relevant again. We yearn for the day that we can wear hats with shamrocks with pride again. Secondly, the commercial focuses on local sports, such as high schools and over-aged men's club teams. Once again, this touches on the reality of our situation. I think most people really don't give a damn that Peyton Manning wears zigs when he trains, we care more about shoes that are comfortable and allow us to run around like we had skills or something. The last note of the commercial touches on these hard working athletes reaching a measure of success, in large part due to the wide variety of equipment available at Dick's. Nice way to bring it all together.
Clearly, this commercial was geared to touch an emotional chord in all of us and ultimately encourage us to go out and play sports or tinker with balls from Dick's. Mike almost got his fat ass off the couch, but it is Saturday morning - it t'ain't going to happen. We are sure Dick's will deeply penetrate into new markets throughout the nation. As a matter of fact, we are sure Dick's will be popping up everywhere, even right here in Brooklyn!
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